I built my life by weaving together six threads: travel, hospitality, people, photography, art, and nature. These threads have guided me from the very beginning — and somehow explain how a hotelier became a photographer, turned artist, and now moonlights as a farmer.

Curiosity has always been my compass — for people, their stories, and this incredible planet we share. I thrive on uncovering hidden talents, meeting new faces, and finding beauty in the quiet, everyday moments most people miss.

With a degree in Tourism and Hotel Management, a decade leading hotel teams worldwide, and two decades as a professional photographer, I’ve built a life rooted in grit, adaptability, and heart. Today, I pour it all into Agency Earth — helping hotels express their soul, celebrate their community, and reconnect travelers to the world through intentional, human-centered art photography.

After working with hundreds of clients, I’ve learned that loyalty, honesty, and kindness are the real secret ingredients. When we work together, you can expect a partnership that’s heartfelt, effective, and sprinkled with a little laughter.

— Sonja, Founder