Capturing the Soul of Tourism and Hospitality
Mission
Through immersive 14-day artist residencies, we craft visual stories that reveal the heart of your destination — the people, the culture, and the land that define its spirit. Every image is a reflection of what already exists, illuminated through authenticity.
In a world craving real connection, this is the most powerful luxury there is.
Culture
Agency Earth was built on gratitude and respect — for people, for this planet, and for the quiet beauty that connects us all. We collaborate with kindness, move with curiosity, and create with heart.
Our work comes from full presence, observing and feeling deeply. What emerges are images that are raw, honest, and beautifully unpolished in all the ways that matter.
Why Agency Earth Was Created
Agency Earth was born from a very real frustration — the kind that hits you when you’re researching a destination or choosing a hotel and all you find are staged, lifeless, and now often AI-generated images with absolutely no soul.
With deep knowledge of hotels and a real gift for visual storytelling, it genuinely hurts us to see how little of the true spirit of hospitality and the art of travel is captured online.
That’s why Agency Earth exists: to show the soul of your destination to the travelers and explorers of this beautiful planet.
Who We Work With
Our favorite partners are hotels and destinations that are deeply in tune with their community. They celebrate the chefs, growers and farmers behind every meal, the artists shaping the spaces, and the team members who make every guest feel genuinely seen.
Agency Earth collaborates with visionaries worldwide who understand that emotion creates connection, that authenticity is beautiful, and that meaningful experiences make a stay truly unforgettable.
About the Artist
Sonja sees the world differently. Where others glance, she observes. This isn’t something she learned — it’s who she is. Her work invites people to slow down, notice, and connect with the quiet beauty all around.
A hotelier turned photographer, turned artist (and a farmer at heart), Sonja is a world traveler with a deep love for this planet. With a degree in Tourism and Hotel Management and over a decade of international hospitality experience, she knows the heartbeat of hotels. Add two decades as a professional photographer, and she brings organization, grit, creativity, and just the right amount of humor to every project.
Sonja believes hospitality is about connection and authenticity. To her, a hotel is a living ecosystem — a reflection of its people, its surroundings, and the stories that make it unique. She’s here to help you show the beauty of your corner of the world.
Product
During the 14-day artist residency, Sonja fully immerses herself in your destination—listening, observing, and moving with the natural rhythm of your hotel and its community. She uncovers the local artisans, farmers, and heroes on your team, while capturing the essence of your property and its surrounding nature. Every moment, every detail tells the story of your place.
Each residency is fully tailored to your property, capturing the stories, people, and experiences that make YOU truly unique.
Investment
The total creative fee for a 14-day Artist Residency is $25,000 USD, plus travel expenses from Miami and room & board for the full stay. You’ll receive a curated gallery of 500 high-resolution, expertly edited digital images, delivered within 10 business days, with four years of unlimited usage rights and the option to extend. Video content can also be included for an additional fee.
At Agency Earth, we believe in transparency—no hidden costs, just honest collaboration. Our 2026 calendar is now open, with only 12 residencies available for the year.
The Power of Art — and Why Hire an Artist Who Understands Hotels
Because hospitality isn’t just rooms and revenue. It’s psychology. It’s flow. It’s emotion. And we understand hotels from the inside out — operations, culture, brand, guest journeys, and the tiny details that make or break an experience.
Here’s the opportunity most hotels miss: the art we create doesn’t just live on websites and social media. It becomes an asset — a revenue stream — a brand amplifier. Its value depends only on the creativity of your team.
You can:
• Host art exhibitions that elevate your cultural presence
• Sell fine-art prints — you own the rights for four years (with the option to extend)
• Fill your gift shop with authentic, destination-driven merch
• Transform your rooms and public spaces with art that actually reflects your story
When you hire an artist who understands hospitality, you’re not just buying images. You’re investing in tools that build connection, revenue, pride, and identity.
This is art with purpose. Art with strategy.
Elevate Your Story
At Agency Earth, we capture the full essence of your hotel and its community. Every residency is fully tailored to your property and brand. Here’s what we focus on:
Inside Your Hotel:
Portraits of your team, showing their talents and personalities
Signature dishes, local delicacies, and staple drinks
Design, architecture, and those little details that make your hotel stand out
Authentic moments of hospitality in action
Beyond Your Walls:
Local artisans, farmers, and growers shaping your destination’s culinary story
Yogis, sound healers, and community champions whose work uplifts and inspires
Traditions, crafts, and cultural practices that make your destination unique
Music and events that give a place its heartbeat
Animals, landscapes, and nature that reveal the soul of your surroundings
Ready to book?
If what you’ve read here resonates — if you believe your hotel has a deeper story to tell, a heartbeat waiting to be seen — we’d love to hear from you.
Every collaboration begins with a simple conversation. Tell us about your property, your vision, and what makes your place unlike anywhere else on Earth. From there, we’ll explore how an Agency Earth art residency can bring that story to life.
We can’t wait to connect, listen, and create something extraordinary together.
